Join us · Licensing opportunity
Bring the Lou Boyd Method to your market with an established brand, treatment philosophy, technology platform, product strategy, and marketing system behind your practice.
BrandMethodTrainingTechnologyMarketingProducts
Your business. Your local market.
The Lou Boyd system behind you.
Why change anything?
A thriving independent practice takes far more than great treatments: a brand, a website that produces clients, marketing, technology, a product strategy, and a follow-up engine. The Lou Boyd system means you don’t have to assemble it alone.
You already treat a loyal book of clients, but consistent growth, marketing, follow-up, and repeat business take more time than you have.
You have the technical skill. You don’t want to invent a brand, website, CRM, booking system, and service menu from scratch.
You’re operating today and want stronger positioning, better systems, more sophisticated technology, and real growth infrastructure.
Building alone vs. with Lou Boyd
| Building alone | With Lou Boyd |
|---|---|
| Create your own brand | Established Lou Boyd brand system |
| Invent your treatment positioning | The Lou Boyd Method |
| Hire someone to build a website | Local marketing site provided |
| Shop for a CRM | CRM included |
| Find and connect booking software | Online booking integrated |
| Figure out SEO and AI search | SEO / AEO structure included |
| Build your own landing pages | Campaign infrastructure included |
| Learn digital advertising | Marketing support available |
| Source and productize retail | Curated product ecosystem |
| Create every piece of content | Brand and content resources |
| Stitch together reporting | Dashboard included |
| Connect five to ten separate systems | One integrated platform |
What you receive
BrandMethodTrainingTechnologyMarketingProducts
Pillar one · Brand
Put a professionally developed identity to work in your market, so your energy goes into local awareness rather than reinventing your look every season.
Pillar two · The Method
Lou’s progression, Brighten & Renew, Smooth & Refine, Correct & Repair, and Ultimate Skin Glow, organizes the whole client journey so every recommendation has a reason behind it.
Pillar three · Training
You’re not handed a brand kit and a login. You learn the philosophy, the consultation approach, and the products from the person who built them.
Pillar four · Technology
Every licensee gets a location inside the Lou Boyd platform, the same system that runs the flagship studio, instead of five or ten tools that don’t talk to each other.
Pillar five · Marketing
Each location launches with marketing infrastructure designed around the Lou Boyd service model, so traffic routes straight into booking and your CRM.
Pillar six · Products
Recommend with confidence from Lou’s approved product ecosystem, then let the platform connect treatment, recommendation, purchase, and reorder.
Business in a box
Your practice, powered by the Lou Boyd system. Every licensee plugs into the same technology behind the flagship studio, so a visitor becomes a lead, a client, a product customer, and a rebooking, all in one place.
Your location website
When you join, your location inherits the central Lou Boyd digital architecture with an appropriate local presence of its own.
Live
HQ supply system
Order approved retail products and operational supplies straight from your dashboard. Fewer vendors, consistent products, less time on admin.
The marketing engine
Every stage of the client journey is built in, so traffic doesn’t just visit. It books, buys, and comes back.
The network advantage
What works in one market can inform the next.
A successful Huntsville Glass Skin campaign can become Nashville, Birmingham, or Atlanta Glass Skin, with localized ads, offers, landing pages, reviews, provider, booking, and tracking. A standalone studio only has its own data. A network learns which services, offers, and pages perform, while respecting each location’s customer data.
Google · AI search · Social · Ads
Treatments · Concerns · Offers · Education
Lead · Consultation · Booking
The appointment, delivered the Lou Boyd way
Products · Rebooking · Follow-up
CRM · Revenue · Analytics
Imagine opening without having to figure out…
We’ve already thought about those problems.
Your name stays on the door
Licensees keep their own studio identity and signal the partnership with a “Lou Boyd Licensed Studio” or “We use the Lou Boyd Method” window graphic, in-studio materials, and the Lou Boyd brand across their local site and campaigns.
Brand + Method + Training + Technology + Marketing + Products= a stronger starting point.
What do I get?
The investment
Lou Boyd License
$10,000per year
Access to the brand, the Lou Boyd Method, and the training, resources, and rights defined in your licensing agreement.
Lou Boyd Platform
$499per month
Your website, CRM, booking, e-commerce, payments, analytics, and the digital infrastructure behind it.
Marketing
Optionalas needed
SEO/AEO, content, email, and social support, scoped to what your location actually needs.
Paid advertising
10%of ad spend
You choose the media budget. Campaign management is 10% of placed advertising spend.
Pricing is provided for planning purposes. Final rights, fees, territories, and obligations are set out in the licensing agreement. Lou Boyd does not guarantee any level of revenue, clients, or business results.
Why Lou?
Lou built her practice one client at a time, with a personalized approach to skin that turned first visits into long-term relationships. The Lou Boyd Method is how she systematized that care, and licensing is how she helps other practitioners build better businesses around their own talent.
“Run, don’t walk! I’ve had many facials, and this was my best one.”
Who is this for?
From inquiry to launch
Tell us about you, your practice, and your market.
Meet the team and see if the fit is right for both sides.
Share your experience, services, and goals.
Review and sign your licensing agreement.
Learn the Method, the products, and the platform.
We build your local site, booking, CRM, and campaigns.
Go live with the Lou Boyd system behind you.
See the blueprint
Qualified candidates can tour the flagship studio during discovery.
5832 US Hwy 431, Brownsboro, AL 35741
Questions
No. The intended model is a license: you own and operate your local practice and use the Lou Boyd brand, Method, platform, and products under a licensing agreement. We give you access to the system; we don’t run your business for you. Final terms follow the structure set by Lou’s licensing counsel.
Yes. You remain the owner of your local practice. Many licensees keep their studio name and display a “Lou Boyd Licensed Studio” or “We use the Lou Boyd Method” window graphic, subject to brand standards in the agreement.
The license is $10,000 per year and the platform is $499 per month. Marketing services are optional, and paid advertising is managed at 10% of the media budget you choose.
The platform is built to work as one system, and that’s where most of the value is. We’ll walk through what makes sense for your practice during your discovery call.
Markets are reviewed individually. Submit the form below with your city and state and we’ll let you know where things stand.
No. We provide the brand, Method, training, technology, marketing infrastructure, and products. Your results depend on your market, your execution, and many other factors.
Don’t start from zero
Tell us about yourself, your practice, and your goals. Every inquiry is reviewed personally, and qualified candidates are invited to a discovery call.
Lou Boyd
Founder, Lou Boyd Aesthetics